Marketing Minute: A Brand Versus a Logo
[This post contains video, click to play] When most people start a business, their mind immediately jumps to creating a logo. That’s because most people think building a brand and creating a logo are...
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[This post contains video, click to play] Talk to me At its heart, marketing is a conversation you have with your prospective buyers about what you do, why you do it, who you serve, and why that all...
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Creative Solutions to the Thinx Marketing Problem
I read an article in Newsweek today about periods. Not the literary sort, but the kind that every woman encounters as she matures. The article was discussing cultural taboos about discussing periods...
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A Case Study in Branding
The toughest challenge a creative entrepreneur faces is in standing out among the crowd of other creative entrepreneurs to let their light shine. Yesterday, I had the pleasure of working with a quilter...
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Who Is Your Blog Serving?
In our last post in the Better Business Blog Series, I mentioned that one of the top 5 mistakes that business bloggers make is forgetting who they are serving. Making your blog all about you is the...
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Make Your Blog Posts Relevant
This is the fifth post in our Better Business Blogs series. In a previous post, I talked about how to identify the five kinds of readers that come to your site and the differences in what kind of...
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5 Strategies to Make Your Blog Posts Useful
Of the mistakes that business blog writers make, failing to make the post useful is one of the biggest. Your blog is like a sampler platter. It allows your visitors to “taste test” what it would be...
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